Yogus
Challenge
Designing the Yogus yoga studio website meant creating a peaceful yet functional experience that reflects the studio’s inclusive, calming atmosphere. The challenge was to blend serene aesthetics with strong usability, showcasing classes, values, and resources for all levels – while guiding users smoothly toward membership.
Solution
The solution focused on mindful design: soothing visuals, clear class structure, empowering benefits (like strength, balance, and flexibility), and easy navigation. We emphasized emotional connection through personal testimonials and user-generated insights, while integrating seamless pathways to explore classes, join sessions, and feel genuinely welcome from first click to final pose.
